If you are associated with a fast-moving consumer goods (FMCG) company, you understand the challenges of expanding your retail outreach. You need to scout for new stores, onboard them, and manage them effectively. But this process can be costly and time-consuming, especially if you rely on traditional methods of hiring and training talent or have limited resources.
If you encounter such problems while activating retail stores and onboarding merchants, you aren’t alone! The FMCG sector is highly competitive, with many players offering similar products and services. To stand out from the crowd, you need to invest in faster ways to expand your physical retail presence.
Many players in this industry operate on low margins, which means that any increase in the cost of raw materials, transportation, taxes, or labor can affect their profitability. To maintain their margins, such companies need to optimize their supply chain, reduce wastage, and increase efficiency.
Fortunately, there is a perfect solution to the crippling retail challenges!
Awign – Your Ultimate Retail Store Activation Solution!
As India’s biggest work-as-a-service platform, Awign empowers enterprises and start-ups by offering end-to-end management and execution of critical business functions through a mobile, distributed gig workforce across the nation.
With Awign, businesses and start-ups in the FMCG sector can easily find and onboard new retail stores anywhere, anytime, and within any budget! Our network of skilled experts will take care of everything for you, from finding suitable outlets, connecting them to your distributor, and ensuring the distributor places their first order.
Here are some of the benefits of expanding your retail outreach with Awign:

Finding and hiring talent: Awign has a network of over 1.5 million+ verified workforce across 500+ cities and 19,000+ pincodes in India. Our workforce helps you with scouting and onboarding reliable retail stores and merchants on-demand!
You can access this pool of talent without having to spend on recruitment agencies, job portals, or advertisements. You can also save on the cost of background checks, verification, and more as Awign does it for you too.
Convenient and Tech-Based: Awign provides you with a tech-driven platform that enables you to manage your retail operations remotely. You don’t need to invest in physical offices, equipment, or software licenses. You can track and monitor the progress of your campaigns in real-time.
Pay only for the results: Awign offers you a flexible and outcome-based payment model. You only pay for the results delivered by your talent, No hidden costs! This helps you eliminate the burden of fixed costs. You can also adjust your budget and scale up or down as per your business needs.
Leave behind the worries of training/retraining: Awign takes care of the training and retraining of your talent. You don’t need to spend on creating or updating training modules, conducting workshops, or providing feedback. Awign has a standardized and updated curriculum that covers all the aspects of retail expansion. It also has a dedicated team of trainers and mentors who guide the workforce throughout the project.
Achieve high-quality results: Awign ensures that the workforce delivers high-quality results consistently. You can ramp up or down your business needs as per your seasonal or cyclical needs. We help you optimize the resource allocation spread evenly across the country and maximize your return on investment.
Finally, by choosing Awign as your partner, you can achieve up to 25-30% tangible cost reduction in your retail expansion. You can also save on intangible costs such as time, effort, and risk.
Want to scout and onboard the best retail stores / merchants to spread your physical retail presence nationwide? Let’s talk!
Visit business.awign.com today!
Also Read: