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Telecalling services are a proven method of business promotion that is highly effective in lead generation and gauging the initial level of involvement from the customer. It eases the process of building a relationship with the target audience, generates new leads, and thoroughly explains the offered products and services. As customer satisfaction and reviews increasingly become performance parameters, enterprises are further exploring new formats and strategies for reaching out to their consumers. This approach leads…

The future of employment has always been a major concern for people across the globe. A survey conducted by global professional services firm Aon revealed that the first half of 2022 saw an attrition rate of 20.3% in India. The particularly hard-hit IT industry alone witnessed attrition rates reaching an all-time high of 25.2%. But what led us to such high attrition rates across industries? Reports state that the primary causes for attrition were identified as…

Praveen Kumar Sah, Co-founder and CTO, Awign As a young and ambitious 18-year-old fascinated by the potential of technology, you can imagine my excitement at cracking IIT on the first try. But while this was the moment that opened the doors of opportunities for me, it was working at Flipkart and Ola that sparked my interest in building solutions that solve real and tangible problems. I quickly comprehended my desire to achieve it at a…

A report titled ‘World Economic Outlook’ published by the International Monetary Fund (IMF) recently stated that the world is in a volatile period where economic, geopolitical, and ecological changes are all impacting the global outlook. And we’ve been witnessing the same in the last year. Inflation has soared to multi-decade highs, prompting rapid monetary policy tightening and squeezing household budgets, just as COVID-19-pandemic-related fiscal support is waning. As a result of the same, many low-income…

As technology continues to penetrate every aspect of our lives at a rapid rate, it is also by extension changing the way the industry operates. Following the trend of exponential growth, there were approximately 846 million internet users in India in 2021, a number projected to reach 1.5 billion by 2040! In this scenario where digital has become the new norm, businesses are increasingly leveraging online platforms to reach their audience, and to expand. A…

Opportunities for techies in the gig economy have observed a noteworthy growth with a 20-25% spike in demand for high-skill tech talent in 2021. In fact, specialists in these roles comprised 65% of the gig workforce at the time! Two years into the aftermath of Covid, this upward trend remains consistent as the economy gradually reels back to normalcy. India’s booming startup culture, along with rising technological advancement since the last few years have led…

A recent report shared that the average 5-8 years an employee spent at one organization – once considered normal, is no longer the operating norm. The duration of an employee’s tenure with an organization has dramatically changed in the last few years. A shift in employee priorities and culture at the workplace have resulted in a tenure of 15-18 months as the new long-term for employees. But why is this happening? Employees today value workplace…

Set to witness an annual growth rate of 12% by 2025, the electrical equipment industry in India is making prosperous leaps. This expansion is also going to play a key role for India to meet its target GDP growth of 8-9% in the coming years. To accelerate this growth, the electrical industry needs to align itself to newer ways of working. The gig economy is the perfect model to accommodate this fast-paced expansion. With its…

With the festive season around the corner, businesses are expecting a spike in demand for their goods and services. But this time it will be extra special as shoppers loosen their purse strings after two years of constrained festivities. With massive promotions during the festive season, the e-commerce, retail, consumer durables and FMCG industries are ready to experience bumper sales and must gear up to make the most of the season. To meet seasonal demand,…

In the last two years, workforce around the world has been forced to reconsider their ways of working and reconsider what constitutes a fulfilling work life. Employees now realise that work has to be wholesome to be sustainable. Everyday more people are opting for quiet quitting. There has been, what can be called an awakening in terms of how one’s job is meant to serve them instead of the other way around. Employees around the…