In the dynamic world of retail where global growth is fueled by rising income, awareness, accessibility, and lifestyle changes, businesses must embrace tailored strategies to succeed in their markets. To make critical business decisions to boost business growth, a continuous retail audit strategy can prove to be rather insightful. By prioritizing accurate and in-depth retail audits, businesses can unlock the true barriers to growth and devise effective strategies that propel revenue, profit share, and market…
The Direct-to-Consumer (D2C) market in India has experienced rapid growth in recent years, with the market size is forecasted to reach $100 billion by 2025. Consumers today prefer D2C brands over traditional retailers because of the convenience, transparency, and personalized experience they offer. However, D2C brands face unique challenges when it comes to cost optimization as they already operate on a lean business model, leaving them with limited room for maneuver. In this article, we…