The Direct-to-Consumer (D2C) market in India has experienced rapid growth in recent years, with the market size is forecasted to reach $100 billion by 2025. Consumers today prefer D2C brands over traditional retailers because of the convenience, transparency, and personalized experience they offer. However, D2C brands face unique challenges when it comes to cost optimization as they already operate on a lean business model, leaving them with limited room for maneuver. In this article, we…